Website Rankings & Search Engine Optimisation for the Healing & Creative Arts

Uplift Design - Webdesign for the Holistic Industry, the Healing and Creative Arts

Website Rankings & Search Engine Optimisation

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All websites can benefit from Search Engine optimisation (SEO). Optimisation improves your website's interaction with Search Engines, and increases the visitors to your site organically, making it more productive and effective.

Why SEO?

Having an un-optimised website is like having a brochure sitting in your shop.

Having an Optimised Website is like having a worldwide sales rep working for you... but at nowhere near the same cost!

We are experts in Search Engine Optimisation and assist clients in taking this important step towards expanding their web presence helping them to reach their goal.

Qualitative Optimisation?

Qualitative SEO is about making modifications to many different parts of your website to increase your Search Engine Rankings. This process increases your visitor's experience and your performance in search engine results.

Qualitative Optimisation means enhancing your website by increasing the quality of your site's content and search engine accessibility. This means that you get seen more by the right type of people!

Search Engine Optimisation is a step-by-step process. We find that maximising on each aspect of your website, and making incremental changes to your content and code benefits your site more than making many large-scale changes at once.

Website Ranking

Getting your website optimised will help build your site's reputation with Google and the rest of the internet community and ultimately gain you better results - lifting you UP the list of search results.

As Google says you "should base your optimisation decisions first and foremost on what's best for the visitors to your site." The best way to do this is to enhance the content of your site based on what people are searching for.

What needs optimising?

There are many aspects of your website which may require analysis and optimisation including:

Making sure your site and it's content are unique and accurate
Keyword searches related to your 'goal'
Proper Meta Tagging
Improving the URL Structure
Tagging and optimising images
Re-evaluating your hyperlinks & deep cross-linking
Revising your site's navigation structure
Building Sitemaps & validating them online
Create useful 404 Pages (if necessary)
Including Robots.txt files
Promoting your services in more depth
Webmaster Tools & Analytics Tracking systems

Google ranks sites using more than 200 different signals. These 'visitors' are the main consumers of your website, and are merely using the search engines to find your site's content. There are over 100 other alternative search engines, which also use their own methods of categorisation. We will optimise your site with these factors in mind.